Word of mouth can help them grow for less money. Small businesses and entrepreneurs want to help their businesses grow but don’t have the money for big marketing campaigns. Word of mouth is 10x as effective as advertising, and companies are shifting more of their marketing dollars to social media and word of mouth marketing as a result.
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Learn how to use social media and word of mouth to spread your message and grow your business.
How to market yourself and your products more effectively and efficiently. Real-world application of digital marketing and e-commerce methods. Successful Social media and digital marketing techniques. How to leverage new models in business and e-commerce to increase profitability. 
This course is beneficial to marketing professionals, analysts, entrepreneurs, small business owners, investors, and consumers This course evolved from the University of Pennsylvania’s Wharton School’s very first course on digital marketing and e-commerce.īehavioural Foundations, New Forms of Interaction, Tools and Principles, New Media Platforms. New media platforms and emergence of “organic” celebrities and communities. Tools and principles of digital marketing action including online advertising on fixed and mobile devices. New forms of interaction, including formation of networks and reputation building. Behavioral foundations for understanding and navigating the new online-offline landscape. This course is organized around four broad themes and we will use relevant theory and analysis, as well as numerous practical examples to develop our key learning points. In this business and management course, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing. īuild the marketing skills you need to succeed in the Digital Economy from Wharton, consistently ranked #1 globally for marketing education. Choose metrics to gauge and guide ongoing customer-centric efforts. Decide what initial experiments your company should invest in to achieve customer centricity. Find a balance in your organization between customer-centric and product-centric efforts. Make the case for customer centricity in your organization. Make an informed decision about whether, how, and when to invest in customer centricity. Product Centricity versus Customer Centricity, Customer Equity and Firm Valuation, Managing Customers according to Value, Acquisition and Retention Optimization. You will also gain valuable insights into how to apply performance metrics and rethink product development processes in order to meet the needs of your most valuable customers. 
In this course, you'll radically rethink how you develop and implement customer-centric strategies that you can apply to your existing customers today. Learn how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value.
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